Who’s it for?
This workshop is for SMEs interested in understanding how to protect trademark, to create successful technology partnerships and understand trading options with China.
Knowledge now avoids costly mistakes in the future
– Perception of IP in China – Importance of Trade Mark in China –
– Protecting and maximizing value from IP – Trade terms options –
Confucius Institute at Coventry University is a collaboration with JUFE, Jiangxi University of Finance & Economics and it has a business focus
The Confucius Institute offers
- Crash courses on Chinese business culture & language for SMEs
- China business masterclasses
- Be-spoke programme for SMEs
- Business & standard Mandarin language courses