Creative Branding: Comprehensive Visual Identity in a Professional World

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Wednesday, 18 April, 2018 - 09:00 to Friday, 20 April, 2018 - 17:00

Creative Branding: Comprehensive Visual Identity in a Professional World

Organiser

Coventry University

Location

Coventry University
Coventry CV1
United Kingdom
GB

This short course provides you with the opportunity to explore branding from the perspective of professional designers, deconstructing real branding schemes and using industry-standard thinking and techniques to develop alternate approaches. You will study the intellectual dimensions of brand development, as well as visualisation skills, through a mixture of activities including taught sessions and studio workshops in which you will learn how to devise a realistic visual presence. 

Why Choose This Course?

This course is aimed at:

  • Senior management of SMEs & large companies
  • Local authorities
  • Third Sector organisations
  • Individuals looking to up-skill or refresh their expertise to increase employment opportunities
  • Academics and researchers interested in illustration, typography, graphic design and marketing

What Will I Learn?

Themes:

  • The Big Idea
  • Brand Focus
  • Brand Power
  • Trends
  • Collateral Needs
  • Mood Boards
  • Visualisation Critiques
  • Telling Stories with Posters
  • Campaigns and Brand Communities
  • Making and Breaking Messages 
  • Design Studio
    • In the design studio you will translate a brand of your choice into several exploratory design concepts. Personal tutorials and the introduction of creative visualisation tools and techniques will support you in developing one concept further. Through critiques and digital artworking you will be able to refine your designs and develop a pitch of your finished branding scheme. 

Teaching Contact Hours:

  • 3 days

Fees & Funding:

  • £395

How to Apply for this Course:

Request your place

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