Digital Marketing B2B - Nuneaton

You are here

Wednesday, 21 June, 2017 -
09:15 to 12:30

Digital Marketing B2B - Nuneaton

Organiser

Business Ready Programme team at University of Warwick Science Park

Location

Eliot Park Innovation Centre
4 Barling Way Nuneaton, CV10 7RH
United Kingdom
GB

Digital Marketing (B2B) is a necessary marketing tactic that supports all level marketing strategies within a B2B environment.

Digital marketing isn’t as simple as ‘doing a bit on Social Media’ so it’s important that you understand the key principles and techniques – digital marketing is driven by content marketing and reflects a number of key channels you can utilise, including – Social Media, Blogging, Video, PR, Direct Marketing, Email, PPC, SEO, Webinars, and many more…

Digital Marketing encompasses the ethos of ‘How do you personalise, adapt, and create clear messages to meet buyers' requirements?’ This workshop answers that question and provides valuable insights of how you can leverage these channels for your B2B marketing campaigns for ultimate success!

By the end of this workshop you will:

  • Learn what encompasses “digital marketing” and how you can tap into the best channel for your business and sector
  • Understand the methodology that makes digital marketing campaigns successful
  • Create a clear action plan for you to develop your digital marketing tactics

Agenda:

  • What is Digital Marketing (B2B)?
  • What are the most effective channels for B2B
  • Case Studies – What did they do that was so great?
  • Aligning with your ‘offline’ marketing tactics – How to (activity)
  • How to implement what you’ve learnt today – action plans

Your Trainer:

Claire Curzon had a number of years working in senior roles in corporate marketing and communications roles before starting her own marketing consultancy. She delivers training and mentoring support to SME’s locally and internationally.

Booking: https://www.eventbrite.co.uk/e/digital-marketing-b2b-nuneaton-registration-34026954537 or contact businessready@uwsp.co.uk or 024 7632 3121

Eligibility:

These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.

If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.

This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme

Booking: https://www.eventbrite.co.uk/e/building-your-team-binley-coventry-registration-33891478324 or contact businessready@uwsp.co.uk or 024 7632 3121

Request your place

Book via Eventbrite Find out more
 

We’ve yet to find a business that hasn’t been able to benefit from our advice, market knowledge or vast book of contacts. Are you ready to grow?

Get Started

 

CWLEP Growth Hub will be launching a new and exciting opportunities directory soon. It will enable local businesses to access supply chain opportunities from across the region. To be the first to hear about the launch make sure you're on our mailing list - we promise we will only contact you with useful and relevant information.

Stay In Touch

GET IN TOUCH

About

Part of the Government-supported growth hub network

BIS
 
European Union - European Regional Development Fund
 
CWLEP

Latest Tweet