Local Business Fit For Growth

You are here

Indigo Fitness, which was formed in 1996, is a specialist designer and creator of fitness equipment and exercise spaces.

The company works with clients across the country to create bespoke training spaces, from gym design to equipment manufacturing and complete installations.

Clients include the Ministry of Defence, London Irish RFC, Bangor University and the French Ski Federation, with a wide range of briefs covered.

The company is run by managing director Rob Coleman and director Phil Littlewood.

Indigo Fitness had been working from a base in Hinckley for almost 15 years, with business growing all the time.

Even after purchasing an additional warehouse in 2016, there was still a struggle for space, leaving work conditions cramped and the only option available being a move to a larger site.

A search for suitable premises commenced, with an emphasis on staying local so that its 30-strong staff could be retained.

It was decided that the former Co-operative distribution centre in Nuneaton, just a few miles away, would be the best option to take, with a 20,000 sq ft site planned, leaving potential to grow on the two-and-a-half acre plot.

The history of the Co-Operative distribution centre and nearby residential properties meant that the planning application process was a complex one, so the Coventry and Warwickshire Local Enterprise Partnership (CWLEP) Growth Hub was approached to assist with this.

The centre dates back to the 1960s so extensive renovations were needed to bring the building in line with the latest standards of safety and energy efficiency.

The repairs included a new fully insulated roof and cutting-edge LED lighting throughout, both designed to reduce 35 tonnes of CO2 emissions every year.

Indigo Fitness was able to access crucial support from the Investment Fund Grant (Coventry and Warwickshire Business Support Programme) and the Low Carbon Grant (Coventry and Warwickshire Green Business Programme) thanks to working with the CWLEP Growth Hub, which is part-funded by the European Regional Development Fund.

Managing Director Rob Coleman said: “The Growth Hub was crucial in assisting us with this move, as we had to deal with a lot of detailed planning applications and funding applications to help with the crucial renovation.

“Our business has been growing consistently for a long time now and this move gives us further opportunity to grow and expand for years to come.

“We have had to put a lot of effort into ensuring the site is suitable for us. Now we have everything up to scratch and ready to go and the improvements are clear.”

The Growth Hub

The CWLEP Growth Hub was established by the Coventry and Warwickshire Local Enterprise Partnership to provide a one-stop shop to help make businesses aware of the advice and support available to them.

The Growth Hub pro-actively helps businesses grow by providing access to private sector professionals with commercial experience in a whole host of fields including marketing, finance, IT, training and logistics.

The Growth Hub has experts in various fields to help companies access grants and funding to diversify or expand by providing introductions to a range of services and support from other organisations across the region.

The Growth Hub offers help with:

  • Access to finance
  • Business Innovation
  • Business Support
  • International Trade Advisers
  • Skills4Growth
  • Inward Investment
  • Planning
  • Supply chain opportunities

Partners involved include the Coventry and Warwickshire Chamber of Commerce, UKTI, Local Authorities across the sub-region, Coventry University and the University of Warwick.

For further information, email or telephone 0300 060 3747.


We’ve yet to find a business that hasn’t been able to benefit from our advice, market knowledge or vast book of contacts. Are you ready to grow?

Get Started


The CWLEP Growth Hub has launched a new and exciting opportunities portal! CWConnect will enable local businesses to access supply chain opportunities from across the region. To be the first to hear about a new opportunity, sign up for FREE today!

Learn More