Wednesday, 4 December, 2024 - 10:00 to 11:30
Build a digital marketing strategy to drive international sales
Organiser
Description
Join this session to learn the core digital marketing methodologies to cost-effectively increase, tap into and capitalise on international demand. With a key focus on cost-effective methods that bring interested customers closer rather than ‘pushing’ advertisements to irrelevant audiences, this session will have insights for B2C and B2B brands of all sizes.
What you’ll learn
The marketing methods to prioritise when budgets are limited
Uncovering international demand and gaining actionable inspiration for campaigns
Sources of data and insight to build a confident digital marketing strategy globally
Speakers
Martin Calvert - Marketing Director, ICS-digital
Martin Calvert is Marketing Director at ICS-digital, an international digital marketing agency that helps large and small firms succeed in highly competitive and highly regulated sectors worldwide.
Martin hosts the ICS: Everything Digital podcast on Apple and Spotify which covers multilingual digital topics including SEO, content, PR, product and much more.
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