Business Culture Workshops:

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Thursday, 24 May, 2018 - 09:00 to 12:30

Business Culture Workshops:



1 Snow Hill, Queensway, Birmingham B4 6GH
United Kingdom

What could be more rewarding than seeing your company grow beyond borders?

This series of Businesss Culture Workshops gives you the chance to learn about a markets culture before visiting, making sure you make the best impression and start your business relationship off on the right foot. 

The masterclasses will cover:

  • Different business and economic environments
  • Business cultures: religion, language, values, and customs
  • Business communication and negotiation styles
  • Understanding and overcoming common trade barriers / pitfalls
  • E-commerce strategy
  • Case studies and how to deal with tricky situations

What could be more rewarding than seeing your company grow beyond borders...

France is one of the largest countries in Western Europe and therefore a great trading partner for Britain. If you have ever felt a little over-awed about the proposal of making a business trip to France or doing business in France, don’t worry – your reaction is normal.

The French can seem so unnervingly cool and worldly, and sometimes aloof, especially to Britons. Find out how to deal with French business culture and to make your business relationship a success. This Business Culture masterclass, will help you to understand the differences in business conduct in this close market and will give advice on how to avoid pitfalls.

The training will cover:

  • different business and economic environments
  • business communication and negotiation styles
  • challenges and solutions for doing business
  • understand and overcoming common pitfalls
  • ease of doing business
  • market entry
  • importance of e-commence
  • language differences

If you would like any additional information prior to registering you can contact our dedicated Language & Culture specialist, as detailed below:

Gerti Willis AMIEx | Communication & Culture Adviser Tel: +44 (0)121 607 1942 M: 07971 144070 E-mail:


This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project and we therefore require attendees to complete and submit this simple online form unless your firm has done so already. In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your place on the workshop.


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