Business Essentials - The Ideas, The Skills, The Plan

You are here

Thursday, 7 December, 2017 - 09:30 to 12:30

Business Essentials - The Ideas, The Skills, The Plan


Coventry University Enterprises


Unit 6 (Serious Games Institute)
Coventry Technology Park, Puma Way, Coventry CV1 2TT
United Kingdom

CUE Business Solutions is offering a 3-hour workshop through the Coventry and Warwickshire Business Support Programme, the workshop is part-funded by the European Regional Development Fund.
If you have an innovative technology-based business idea and have not yet started a business please see whether our FREE Business Essentials workshop would help you.

The purpose of this workshop is to explore the important aspects of running your own business in an easy relaxed atmosphere. The session will enhance your confidence, give you a sense of direction and a real plan of action to take away with you and further develop.

Being successful in running your own business is very much about solving a genuine customer problem, so the workshop is centred around how you develop your business ideas in a customer context.

Why is this workshop important to you? Because there is so much information out there it can often be confusing as to what to do first and therefore it is easy to feel confused.We can help you out.

Our business start-up adviser, Paul Bennett, has worked closely with many businesses over the last 8 years at a top bank. He understands only too well what a successful business looks like.

Workshop content:

Developing your Business idea, what makes people want to buy into your Idea? 

  • Identifying how the customer problem, your business solution and customer fit all works together
  • Exploring the importance of customer research
  • Focus groups - how and where to use them
  • Connecting emotionally with your customers
  • Understanding the competition and the market

What Business Skills do you need to run a successful Business, there is no point having a great idea if you have no understanding of how to run a business or promote your idea effectively.

  • Focus on pitching your idea, we'll give you a chance to practice pitching in a relaxed environment and gain constructive feedback
  • Understand income and expenditure
  • Consider profits vs cashflow
  • Working through activities to understand the basics of cashflow and profit and loss
  • Understanding market pricing

The one-page Business Plan, a real, albeit short, plan you can use to give you the confidence to promote your Idea

  • Discussing the importance of a one-page business plan
  • We’ll work through the Lean Business Model Canvas applying it to your own business idea, and focus on identifying the problem, solution and fit for your business

Future Support, running a business on your own can be daunting so this topic will go through what key areas of support are available.

Data Protection: This workshop is provided free to you if you meet the eligibility criteria. We will use the information you supply: A) to provide business support to you and make referrals to partners and other providers of relevant services as appropriate; B) to share with Coventry City Council / Warwickshire County Council (as Accountable Bodies for the programme) and DCLG (or their sub-contractors) for monitoring evaluation and audit purposes. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988. 

Request your place

Book via Eventbrite Find out more

We’ve yet to find a business that hasn’t been able to benefit from our advice, market knowledge or vast book of contacts. Are you ready to grow?

Get Started


CWLEP Growth Hub will be launching a new and exciting opportunities directory soon. It will enable local businesses to access supply chain opportunities from across the region. To be the first to hear about the launch make sure you're on our mailing list - we promise we will only contact you with useful and relevant information.

Stay In Touch