Business Essentials for Start-ups: First Step for Starting Your Business

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Wednesday, 28 February, 2018 - 10:00 to 13:00

Business Essentials for Start-ups: First Step for Starting Your Business


Coventry University Enterprises


Unit 6 (Serious Games Institute)
Coventry Innovation Village, Cheetah Road, Coventry CV1 2TL
United Kingdom

CUE Business Solutions is offering a series of workshops through the Coventry and Warwickshire Business Support Programme, the workshops are part-funded by the European Regional Development Fund.

If you have an innovative Technology-based Business idea and have not yet started a business or you have been trading less than 12 months please see whether our FREE workshop would help you.

The purpose of this workshop is to explore the important aspects of running your own business in an easy relaxed atmosphere. The session will enhance your confidence, give you a sense of direction and a real plan of action to take away with you and further develop.

Being successful in running your own business is very much about solving a genuine customer problem, so the workshop is centered on how you develop your business ideas in a customer context.

Why is this workshop important to you? Because there is so much information out there it can often be confusing as to what to do first and therefore it is easy to feel confused. We can help you out.

Our Business Start-up adviser, Paul Bennett, has worked closely with many businesses over the last 8 years at a top bank. He understands only too well what a successful business looks like.

Workshop content:

Developing your Business idea, what makes people want to buy into your Idea?

  • Identifying how the customer problem, your business solution and customer fit all works together
  • Exploring the importance of customer research
  • Focus groups - how and where to use them
  • Connecting emotionally with your customers
  • Understanding the competition and the market

What Business Skills do you need to run a successful Business, there is no point having a great idea if you have no understanding of how to run a business or promote your idea effectively.

  • Focus on pitching your idea, we'll give you a chance to practice pitching in a relaxed environment and gain constructive feedback
  • Understand income and expenditure
  • Consider profits vs cash-flow
  • Working through activities to understand the basics of cash-flow and profit and loss
  • Understanding market pricing

We introduce you to the one-page Business Plan, a real, albeit short, plan you can use to give you the confidence to promote your Idea

  • Discussing the importance of a one-page business plan
  • We cover this topic area in detail in another workshop

Future Support, running a business on your own can be daunting so we’ll briefly touch on this topic

  • Grant funding
  • Access to Finance
  • Support from Coventry & Warwickshire Business Support partners and workshops

You are asked to arrive promptly at 9.30 for an 10.00am start. Refreshments are provided.

Eligibility criteria exist and will be covered during the registration process.

Check out our organisation page for other great events!

DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will use the information you supply: A) to provide business support to you and make referrals to partners and other providers of relevant services as appropriate; B) to share with Coventry City Council / Warwickshire County Council (as Accountable Bodies for the programme) and DCLG (or their sub-contractors) for monitoring evaluation and audit purposes. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988.

CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.


  • How can I contact the organiser with any questions? Just drop us an email in the first instance
  • What should I do if I can no longer attend? Email as soon as you know you won't be attending. Whilst the workshops are provided at no cost to you we will be charged. Therefore please give us the opportunity to offer your place to another delegate.
  • Do I have to bring my printed ticket to the event? No, you don't. We will have a register of people who are attending the event.
  • Is it ok if the name on my ticket or registration doesn't match the person who attends? We need to check the eligibility criteria of all attendees. Therefore if you cannot attend but wish to pass your place to someone else talk to us and we'll review their eligibility.

Request your place

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