Creative Logo Design: Towards a Visual Representation of Your Business

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Friday, 23 February, 2018 - 09:00 to 17:00

Creative Logo Design: Towards a Visual Representation of Your Business


Coventry University


Coventry University
Coventry CV1
United Kingdom

This short online course focusses on analysis, critique and visualisation exercises in small and easily digestible online workshops to understand both successful and unsuccessful design concepts. You will become familiar and confident with a logo’s typical constituent parts and then be well-placed to devise your own expert logo proposals as part of a hypothetical rebrand for an existing company. 

Why Choose This Course?

This course is aimed at:

  • Senior management of SMEs & large companies
  • Local authorities
  • Third Sector organisations
  • Individuals looking to up-skill or refresh their expertise to increase employment opportunities
  • Academics and researchers interested in illustration, typography, graphic design and marketing

What Will I Learn?


  • The Big Idea
  • Brand Focus
  • Brand Power
  • Trends
  • Collateral Needs
  • Mood Boards
  • Visualisation Critiques
  • Telling Stories with Posters
  • Campaigns and Brand Communities
  • Making and Breaking Messages Design Studio
    • In the design studio you will translate a brand of your choice into several exploratory design concepts. Personal tutorials and the introduction of creative visualisation tools and techniques will support you in developing one concept further. Through critiques and digital artworking you will be able to refine your designs and develop a pitch of your finished branding scheme. 

Fees & Funding:

  • £200

How to Apply:

Request your place

Find out more

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