Digital Data

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Wednesday, 13 December, 2017 - 09:00 to 17:00

Digital Data


Coventry University Enterprises


Manufacturing Technology Centre (MTC)
Pilot Way, Ansty Park, Coventry CV7 9JU
United Kingdom

This is one of a series of FREE workshops from FOCUS DIGITAL.

If you are a Start-Up or SME based within the following areas: Black Country, Coventry & Warwickshire, Greater Birmingham and Solihull or The Marches, and would like to know more about digital data and how it can help your business - Coventry University Enterprises Business Solutions are offering you the chance to attend a FREE day workshop (6 hours), with the option of an extra 6 hours of one to one support for your business.

The workshop is a full day of 6 hours with refreshments and lunch provided. You are asked to arrive promptly at 0900 for registration ready for an 0930 start.

Digital data provides small businesses with great potential to create competitive advantage and business value in the growing digital economy – from effective customer relationship management, to evidence-based digital marketing strategy across the online estate. However, developments in the regulatory environment, and daily media coverage of cyber-threats means business owners also need to be aware of and effectively manage the risks.

This 1-day workshop will focus on the opportunities and business value that can be created by the effective harvesting, management and utilisation of digital data across business activities such as customer relationship management, web analytics, digital marketing, and data as a storytelling tool.

The workshop will also provide a hands-on guide to risk management, including the new statutory requirements for data protection covered by the 2018 General Data Protection Regulation (GDPR) plus and overview of data security.

DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988.

This project is part funded by European Regional Development Fund

Eligibility Criteria:

Is your Company based within the eligible LLP areas (Black Country, Coventry &Warwickshire, Greater Birmingham & Solihull, The Marches)?

You are an SME with less than 250 employees?

Does your company have either an annual turnover not exceeding €50m (£35m) OR an annual balance sheet total not exceeding €43m (£30M)?

Is your company owned or part owned by one or more companies?

If yes, does the owning company and group fall within the definition of an SME

(if no - company not eligible)

Has your company received public funding of more than €200,000 under De minimis regulation in the last 3 years (If yes - company not eligible)?

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