Tuesday, 26 March, 2024 - 09:30 to 11:00
eCommerce SEO
Organiser
Join us to learn essential ecommerce SEO strategies for improving your website's visibility and ranking!
This webinar provides crucial knowledge and top tips especially for ecommerce website search engine optimisation. Whilst the basics of search engine optimization (SEO) are applicable to all types of websites, there are some specific issues and opportunities that arise with ecommerce sites. From dealing with pagination and canonicalization to structured data for products and Google Merchant Centre Free Shopping Listings, ecommerce retailers will find numerous ways to improve their website’s ranking and visibility in organic search.
Who should attend?
Businesses in the West Midlands region looking to enhance their online presence and drive more traffic to their ecommerce websites.
Things we’ll cover
- Canonicalisation: What it is and why it matters.
- Dealing with pagination, faceted navigation (filters) and other query parameter issues.
- Best practice for handling category and product page content.
- The importance of E-E-A-T (Experience, Expertise, Authority & Trust) and how to demonstrate this on an ecommerce site.
- How to implement structured data to get rich snippets in Google search results.
- How to set up Google Merchant Centre for free Google Shopping listings.
- Outcomes
Date: Tuesday 26th March
Time: 9:30am - 11:00am
Location: Online
Request your place
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