Essential Selling Skills: Coventry

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Tuesday, 7 November, 2017 - 09:15 to 12:30

Essential Selling Skills: Coventry


Business Ready Programme


Binley Innovation Centre
Harry Weston Road, Binley, Coventry CV3 2TX
United Kingdom

Selling is a critical business capability, but often does not receive the same investment in skills development as other business disciplines like Software Development or Manufacturing. But Selling can be the difference between a poor and great business. In this course, you will learn the most important skills that successful salespeople use every day, and become more confident in your own sales or customer-facing roles

If so, the following workshop could be for you, learning from specialists in their field. There will be plenty of time for questions.


9.15 - Registration and networking

9.30 - Welcome

9.45 - Introductions and objectives for the session

10.00 - Why customers buy – the emotional connection

10.25 - Making the right impression

11.00 - Refreshment break

11.15 - Finding out what customers want

11.25 - Presenting features and benefits

11.50 - Closing with customer action

12.10 - Q &A and feedback

12.30 - Feedback and Close


Contact or 024 7632 3121 or click here to book online.


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.

If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.

This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme

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