Getting your Product to Market

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Sunday, 21 January, 2018 - 09:15 to 12:30

Getting your Product to Market


Business Ready Programme


Warwick Innovation Centre, Warwick Technology Park
Gallows Hill, Warwick CV34 6UW
United Kingdom

Developing new products and services is a risky business activity, but can deliver great returns. This workshop will highlight some key items that need to be considered to improve the chances of success and reduce the potential for failure. The approaches provided are easy to apply and don’t require the wholesale adoption of new tools or techniques.

Who should attend?

  • This course is appropriate for anyone in the business who is involved with product development, marketing or sales.

Learning Objectives

By the end of the workshop you will be able to:

  • Understand how to balance planning with action
  • Identify what information you need about your market, and how to find it
  • Determine when a product is ready for release
  • Define who should be involved in new product or service development
  • Reduce time to market, time to cash
  • Avoid product disasters



  • These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area. If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops. This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme 

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