Marketing Your New Business

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Tuesday, 20 February, 2018 - 08:15 to 16:00

Marketing Your New Business


Coventry University Enterprises


Ramada Hotel & Suites
The Butts, Earlsdon, Coventry CV1 3GG
United Kingdom

CUE Business Solutions is offering a series of bespoke workshops through the Coventry and Warwickshire Business Support Programme, the workshops are part-funded by the European Regional Development Fund.

If you have an innovative Technology-based Business idea and have not yet started a business or you have been trading less than 12 months please see whether our FREE Marketingworkshop would help you.

If you really want to move forward with your marketing approach this highly interactive workshop is for you.

Workshop content:

  • What’s marketing all about?
  • A research-based approach
  • Segment – how to group people together?
  • Target – who to go for?
  • Positioning – branding and the marketing mix to suit your business and your target customers
  • Making it happen

You will leave this session feeling informed, enthused and motivated to develop a marketing plan to get your business out there. The session will start by looking at what you need to know and how to find it out. Then you’ll profile and select your ideal customers. Once you’ve identified these we’ll review your offering from their perspective to ensure it is attractive to them and will reach them. You’ll leave the session with a plan as to the next steps to make it happen. 

You are asked to arrive promptly at 8.15 for an 8.30am start. Refreshments and lunch are provided.

Eligibility criteria exist and will be covered during the registration process.

Check out our organisation page for other great events!

DATA PROTECTION: This workshop is provided free to you if you meet the eligibility criteria. We will use the information you supply: A) to provide business support to you and make referrals to partners and other providers of relevant services as appropriate; B) to share with Coventry City Council / Warwickshire County Council (as Accountable Bodies for the programme) and DCLG (or their sub-contractors) for monitoring evaluation and audit purposes. We will keep all information you provide confidential and treat it in accordance with the requirements of the Data Protection Act 1988.

CUE Business Solutions is a division within Coventry University Enterprises Limited and part of the Coventry University Group.


  • How can I contact the organiser with any questions? Just drop us an email in the first instance
  • What should I do if I can no longer attend? Email as soon as you know you won't be attending. Whilst the workshops are provided at no cost to you we will be charged. Therefore please give us the opportunity to offer your place to another delegate.
  • Do I have to bring my printed ticket to the event? No, you don't. We will have a register of people who are attending the event.
  • Is it ok if the name on my ticket or registration doesn't match the person who attends? We need to check the eligibility criteria of all attendees. Therefore if you cannot attend but wish to pass your place to someone else talk to us and we'll review their eligibility.

Request your place

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