Negotiation and Influencing

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Tuesday, 23 January, 2018 - 13:15 to 16:30

Negotiation and Influencing


Business Ready Programme


Warwick Innovation Centre, Warwick Technology Park
Gallows Hill, Warwick CV34 6UW
United Kingdom

The ability to effectively negotiate is one of the most important skills in business, and for life in general.

There are hard negotiations (such as contracts, prices, salary, buying a car or home) and there are soft negotiations (such as getting a team member to “volunteer”, or getting the kids to do their homework). For business success we must be able to determine the most appropriate kind of negotiation style to use, but be able to seamlessly adapt depending upon the position the other side take.

Learning objectives

In this workshop you will learn how to negotiate and influence to help achieve your business goals, including:

  • Introducing negotiation types and qualities
  • Preparing for negotiations
  • Building the relationship
  • Eliciting information effectively
  • Holding your ground when you need to
  • Dealing with the tough guys
  • Closing the deal
  • Negotiating with flair

Who should attend?

  • This course will be practical, giving you the opportunity to explore and develop your skills in this vital area. It is appropriate for anyone in business who has a sales, marketing, purchasing or management role, or wants to learn how to create value and claim it.


  • These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area. If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops. This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme.

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