The Power of Story Telling to Drive Business Growth

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Thursday, 15 March, 2018 - 09:00 to 12:00

The Power of Story Telling to Drive Business Growth


Rugby FM and rugby Borough Council


World Rugby Hall of Fame and Rugby Art Gallery and Museum
Little Elborow Street, Rugby CV21 3B
United Kingdom

Local businesses in the borough are encouraged to attend a free business event on Thursday March 15th at the World Rugby Hall of Fame, situated in Rugby’s Library.

The event is being organised by Rugby FM, Rugby Borough Council and The CWLEP Growth Hub and guests can expect an intriguing, engaging and informative morning. This isn’t your typical networking event!

On the day Steve Orchard, owner of Rugby FM, along with radio hosts Jason Moss and Si Alexander will deliver a session that unravels the power of authentic story telling. They will give real, practical advice that business owners can implement immediately, in order to make their business story come alive. They will even take on a live challenge on the day with a business in the room to demonstrate the power of authentic storytelling.

The session will also feature business stories from local firm Lenoch Engineering and Warwickshire based Purity Ales. The event starts at 9am and concludes at 11.45 where guests will be invited to look around the World Rugby Hall of Fame.  This event is free for businesses to attend but is booking up fast. To secure your place go to


Join us to find out why story-telling is an important way to drive your business’s growth. We believe that unless you are able to effectively tell your story, your business won’t grow to its full potential. Join Rugby FM owner Steve Orchard and our radio presenters Jason Moss and Si Alexander as they unravel the secret to successful marketing/brand story-telling.You will take away hints and tips on how to create successful stories about your business across multiple platforms to drive business growth. They will give you real, practical things you can implement immediately, in order to make your business story come alive and change your potential customers’ perception of you.

There’ll also be a live challenge with a business in the room, demonstrating how to communicate your message / brand in ways you won’t have thought of.

The concluding session will be in a Q&A format with one of the past winners from Pride of Rugby and Purity Ale who will share their inspirational business stories


  • 9.00- Arrival & Networking -Tea and Coffee served
  • 9.30 - Welcome - Rugby Borough Council
  • 9.45 - A masterclass in business storytelling - Rugby FM
  • 10.30- Discovering Rugby's local business stories - Lenoch Engineering and CW Growth Hub
  • 11.00 - The story behind Warwickshire's Purity Ale
  • 11.45 - Free entry given to the World Rugby Hall of Fame Museum

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