Using Partnerships & Channels to Grow Sales

You are here

Tuesday, 5 December, 2017 - 13:15 to 16:30

Using Partnerships & Channels to Grow Sales


Business Ready Programme


Business Innovation Centre
Harry Weston Road, Binley, Coventry CV3 2TX
United Kingdom

There is considerable evidence that organisations need a planned approach to partnerships, and to developing internal capabilities, but many find this step a challenge. A lack of partnering skills, together with a transactional sales process and culture, makes it hard to develop and get value from relationships. An unplanned approach can result in partners becoming disaffected and both parties wasting resources. Organisations need an approach that addresses more than simply the metrics and processes.

If so, the following workshop could be for you, learning from specialists in their field. There will be plenty of time for questions.

Booking: contact or 024 7632 3121

1.15 - Registration and networking

1.30 - Welcome and Introductions

1.45 - What’s your Route to Market ?

2.00 - Why use partners – new markets, international markets?

2.25 - Total product – concept and execution

3.00 - Refreshment break

3.15 - Types of partnerships, alliances and channels

3.30 - Developing your Route to Market strategy

3.50 - Your partner proposition and joint proposition

4.10 - Enabling and managing your partners

4.30 - Putting it all together: the partner lifecycle

Feedback & close

Booking: or contact or 024 7632 3121


These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.

If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.

This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme

Request your place

Book via Eventbrite Find out more

We’ve yet to find a business that hasn’t been able to benefit from our advice, market knowledge or vast book of contacts. Are you ready to grow?

Get Started


CWLEP Growth Hub will be launching a new and exciting opportunities directory soon. It will enable local businesses to access supply chain opportunities from across the region. To be the first to hear about the launch make sure you're on our mailing list - we promise we will only contact you with useful and relevant information.

Stay In Touch