There is considerable evidence that organisations need a planned approach to partnerships, and to developing internal capabilities, but many find this step a challenge. A lack of partnering skills, together with a transactional sales process and culture, makes it hard to develop and get value from relationships. An unplanned approach can result in partners becoming disaffected and both parties wasting resources. Organisations need an approach that addresses more than simply the metrics and processes.
If so, the following workshop could be for you, learning from specialists in their field. There will be plenty of time for questions.
Booking: https://www.eventbrite.co.uk/e/using-partnerships-channels-to-grow-sales... contact email@example.com or 024 7632 3121
1.15 - Registration and networking
1.30 - Welcome and Introductions
1.45 - What’s your Route to Market ?
2.00 - Why use partners – new markets, international markets?
2.25 - Total product – concept and execution
3.00 - Refreshment break
3.15 - Types of partnerships, alliances and channels
3.30 - Developing your Route to Market strategy
3.50 - Your partner proposition and joint proposition
4.10 - Enabling and managing your partners
4.30 - Putting it all together: the partner lifecycle
Feedback & close
These workshops are delivered as part of the Business Ready programme to support tech based and knowledge intensive small businesses based in the Coventry & Warwickshire LEP area.
If you can pass the eligibility criteria detailed on the Business Ready website then you are welcome to book a place on the workshops.
This project is part funded by the European Regional Development Fund, forming part of the Coventry & Warwickshire Business support programme