Write/Send - Email marketing 101 for businesses | Coventry & Warwickshire Growth Hub

Thursday, 28 March, 2024 - 13:00 to 14:30

Write/Send - Email marketing 101 for businesses

Organiser

Email marketing is a tried and trusted way to make and maintain a connection with your customers and prospects. In a world driven by algorithms, email marketing has the advantage of a recipient choosing whether to open what you create or not. All those opens of your emails are people wanting to hear what you have to say.

How do you take advantage of this customer intent? How can you create an email marketing strategy that will get people signing up to hear more from you and opening your emails when they receive them? What should you write about and how do you add value as well as promote offers?

In this workshop we’ll cover some of the essentials of email marketing including content and the software you use to send it as well as strategies for increasing your email marketing list.

Who should attend?

Businesses owners in the West Midlands looking to start an email list or develop a robust email marketing strategy.

Things we’ll cover

Why email is still an incredible marketing opportunity
Choosing an email marketing platform
Building and growing your email list
Different types of email marketing campaign
Crafting an email that connects with your audience and builds trust
Writing a great subject line that makes people open
A/B testing
Understanding metrics to decide your next move

Request your place

Book via Eventbrite

Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

Find Out More

Looking for work, or have vacancies to fill?

CW Employment Solutions offers a service for job seekers and employers, recruiters and education leavers, to connect, find jobs, post vacancies and access the wealth of support measures that have been implemented across the region.

Click Here to Find out More

News

Accountancy firm cooks up meals to support charity's soup kitchen in Leamington

Coventry's Tales of Tea celebrates major award

Businesses urged to apply for share of £4.35m growth funding as deadline looms

New Radford Road Bridge installed

Coventry industrial park reaches major milestone months before completion

Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans.

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information. It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers. We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events. When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,