Business Culture Workshops: USA & Canada

Thursday, 20 September, 2018 - 09:00 to 12:30

Business Culture Workshops: USA & Canada

Organiser

What could be more rewarding than seeing your company grow beyond borders?

This series of Businesss Culture Workshops gives you the chance to learn about a markets culture before visiting, making sure you make the best impression and start your business relationship off on the right foot.

The masterclasses will cover:

Different business and economic environments
Business cultures: religion, language, values, and customs
Business communication and negotiation styles
Understanding and overcoming common trade barriers / pitfalls
E-commerce strategy
Case studies and how to deal with tricky situations

What could be more rewarding than seeing your company grow beyond borders...

The US is Britain’s largest trading partner. Working with Americans can be costly if you make irreversible mistakes, as there are many communication and cultural challenges for SMEs and new exporters that can create barriers.

The UK exported £8.2 billion of goods and services to Canada in 2016, making it the UK’s eighth biggest export market outside the EU. The UK is Canada’s seventh largest source of goods imports and second largest services trading partner.

Canada is geographically connected to the USA but there are distinct cultural, communication and language differences.

This Business Culture masterclass, will help you to understand the differences in business conduct in the two bordering markets and will give advice on how to avoid pitfalls.

The training will cover:

different business and economic environments
business communication and negotiation styles
challenges and solutions for doing business
understanding and overcoming common pitfalls
ease of doing business
market entry
US e-commerce and how to be successful
Canadian e-commerce and how to be successful
US and British English language differences
Canadian language differences

If you would like any additional information prior to registering you can contact our dedicated Language & Culture specialist, as detailed below:

Gerti Willis AMIEx | Communication & Culture Adviser Tel: +44 (0)121 607 1942 M: 07971 144070 E-mail: gerti.willis@mobile.trade.gov.uk

PLEASE CHECK THAT YOU ARE ELIGIBLE BEFORE REGISTERING:

This event is funded by West Midlands Chambers of Commerce’s ERDF SME International Growth Project and we therefore require attendees to complete and submit this simple online form unless your firm has done so already. In order to attend you must be an SME registered within the West Midlands. On receipt of this we will process your place on the workshop.

Request your place

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Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans.

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information. It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers. We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events. When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,