Coventry Business Developing 3D Animations To Help Opticians

You are here

Home

An electronic consent platform using 3D animations which will help ophthalmologists and optometrists save time and resources is being developed by a Coventry business after receiving a grant.

Medical software specialists Optimed in Ansty Road, Wyken, which launched 17 years ago, creates 3D animations to educate patients about a wide range of subjects from cataracts and laser eye surgery to glaucoma and many other clinical procedures.

Until now, the business owners have ploughed their own savings into developing the company but after contacting the Coventry and Warwickshire Local Enterprise Partnership (CWLEP) Growth Hub, they have been successful in receiving a grant for £23,659 through the Investment Fund under the Coventry and Warwickshire Business Support Programme which is funded through the European Regional Development Fund (ERDF).

The grant has enabled Optimed to develop its R&D service to improve the speed of content development and test its electronic/digital consent software solution. CAPTIV8 Consent will improve the process of medical consent and ensure patients better understand the risks and benefits of treatments delivered by clinicians.

Dr Trusit Dave, founder and director at Optimed, said the grant is helping the business to further develop its products.

“Patient understanding is key for people to make informed decisions about surgery. Our electronic consent platform can be performed face-to-face or entirely virtually,” he said.

“Our state-of-the-art animations provide full explanations in simple terms. Patients can watch the animations as many times as they want.

“There are many languages spoken in the UK, by allowing patients to review the content on their smart phone or tablet and then demonstrating their understanding by answering simple questions about what they’ve watched, doctors can be sure that the message is consistent and that patients have understood the information. 

“Our platform then transfers this information to the CAPTIV8 Consent application which can be used to obtain signatures and annotate consent documents. 

“One of the elements of the grant is to test our platform in a clinical setting to identify the time savings and usability.

“The NHS is keen to digitise processes such as consent and referral – the benefits of this have been brought home to us all by Covid-19.

“The CAPTIV8 Consent platform is flexible so we can extend it to other medical specialities such as cardiology or paediatrics.

“We’re also developing a referral platform to allow community optometrists to refer their patients to ophthalmologists.

“The grant has really helped us to speed-up our development.

“The Growth Hub’s support in making the application was fantastic and really quick so we were able to complete the paperwork efficiently.”

Cllr Jim O’Boyle, Cabinet Member for Jobs, Regeneration and Climate Change at Coventry City Council, said: “It’s incredible to see the benefits of the fund to local businesses, helping to drive innovation in Coventry and make a real difference to the experiences of patients, both in the local area and nationally.

“With the grant support from the Investment Fund, businesses like Optimed are leading the way in creating the jobs of the future, right here in Coventry. I would urge other local businesses to take advantage of the fund to drive investment and unlock new opportunities for growth.”

Justine Chadwick, account manager at the CWLEP Growth Hub, said Optimed is an innovative business which has the expertise to further expand its services.

She said: “The team at Optimed is brimming with ideas in this specialist field which makes a real difference to people with eye conditions since the animations help to build trust and ease any fears they may have about treatment or surgery.

“Optimed has never previously received any grants and it is great that one of the aims of the Investment Fund is to support businesses that have not previously had any funding.

“Completing application forms can sometimes appear daunting but we helped Optimed every step of the way which is one of the many services that the Growth Hub provides.”

Optimed are also receiving a £25,000 grant from the Coventry and Warwickshire Innovation Programme which is part financed by the European Regional Development Fund. This will be used to develop an innovative referral platform between optometrists and NHS practitioners.

Caption: From the left, Rohit Dave (Optimed), Cllr Jim O’Boyle (Coventry City Council), Dr Trusit Dave (Optimed), Justine Chadwick (CWLEP Growth Hub) and Kierandeep Bal (Coventry City Council)

 

 

 

Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

Find Out More

 

 

Looking for work, or have vacancies to fill?

 

CW Employment Solutions offers a service for job seekers and employers, recruiters and education leavers, to connect, find jobs, post vacancies and access the wealth of support measures that have been implemented across the region.

Click Here to Find out More

Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans. 

 

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information.  It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers.  We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events.  When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,

GET IN TOUCH

About

Part of the Government-supported growth hub network