Tuesday, 4 April, 2023 - 09:30 to 11:30
Planning an Effective Website
Organiser
Often businesses fall into the trap of developing a website that they believe is right for their business but the reality is that the website is not right for their customers.
In this session we will cover:
The key elements to consider when planning your first website, or re-vamping an existing website.
We’ll look at:
• The purpose of the website (e-commerce, validation, lead gen, education etc.,)
• The target audience – the website is for them, not your business
• How to motivate the website user to take the actions that you want them to take (eg complete a form / buy something)
• How to write a website brief so you get the website that your business needs, not the website the designer wants to create
• How to create a simple web hierarchy
What will you take away from the session
An understanding of how to plan your website so that it meets its purpose. At the end of the session, you'll have an outline website brief to provide clarity around your thoughts and an outline website hierarchy to demonstrate the simple structure of your website.
This session is delivered by Aer8 Marketing
Deborah Goodall has worked in marketing for over 25 years and was elected to Fellow status by the Chartered Institute of Marketing in November 2019. Deborah has been running her own business since 2011 and prior to that worked client-side - she is well aware of demands on time and resources of small businesses. She is passionate about marketing strategy - and gets a buzz from helping businesses look at their marketing as part of their overall business plan.
Deborah has been delivering webinars, interactive masterclasses and workshops since 2008.
For more information click here
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