Tuesday, 18 April, 2023 - 09:30 to 11:30
Email Marketing
Organiser
In this session, we'll introduce email marketing as a channel that can achieve a fantastic return on investment (ROI). We'll share techniques on how to effectively use email as a marketing platform and how to leverage this format into meaningful interactions such as increased conversions on your website and improved relationships with existing clients.
What will you take away from the session?
You'll learn how to create branded email campaigns with optimised subject lines and effective Calls to Action (CTAs). We'll briefly, touch on mailing platforms and GDPR (we would stress that this is not legal advice) with features such as double-opt-in and the definition of informed consent. We'll also share ideas on list building and lead magnets and how to measure the impact of email marketing campaigns.
This session is delivered by Purple Creative Studio
Scarlett Macfarlane - Scarlett has worked in the technology and marketing industry for the last 7 years and specialises in technical web application projects. Scarlett has a strong eye for visuals and has helped a wide range of businesses to rebrand.
Jess Buck - Jess is an experienced marketer specialising in digital marketing channels. Jess manages a portfolio of clients that includes hospitality, retail, education, finance and not-for-profit organisations.
Maisy Dinsdale - Maisy is a trained photographer, content creator and project manager. Maisy has overseen website and content projects for businesses that are involved in the arts and the third sector.
Sian Palmer-Brown - Sian has a background in journalism with a flair for copywriting for social media, blogging and press releases. Sian's experience includes working with clients who provide services to the military as well as housing and healthcare.
For more information click here
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