Email Marketing

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Tuesday, 18 April, 2023 - 09:30 to 11:30

Email Marketing

Organiser

In this session, we'll introduce email marketing as a channel that can achieve a fantastic return on investment (ROI). We'll share techniques on how to effectively use email as a marketing platform and how to leverage this format into meaningful interactions such as increased conversions on your website and improved relationships with existing clients.

What will you take away from the session?

You'll learn how to create branded email campaigns with optimised subject lines and effective Calls to Action (CTAs). We'll briefly, touch on mailing platforms and GDPR (we would stress that this is not legal advice) with features such as double-opt-in and the definition of informed consent. We'll also share ideas on list building and lead magnets and how to measure the impact of email marketing campaigns.

This session is delivered by Purple Creative Studio

Scarlett Macfarlane - Scarlett has worked in the technology and marketing industry for the last 7 years and specialises in technical web application projects. Scarlett has a strong eye for visuals and has helped a wide range of businesses to rebrand.

Jess Buck - Jess is an experienced marketer specialising in digital marketing channels. Jess manages a portfolio of clients that includes hospitality, retail, education, finance and not-for-profit organisations.

Maisy Dinsdale - Maisy is a trained photographer, content creator and project manager. Maisy has overseen website and content projects for businesses that are involved in the arts and the third sector.

Sian Palmer-Brown - Sian has a background in journalism with a flair for copywriting for social media, blogging and press releases. Sian's experience includes working with clients who provide services to the military as well as housing and healthcare.

For more information click here 

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Made Smarter WM

Made Smarter is a national movement to drive growth amongst UK makers and advance the UK economy. Backed by world renowned businesses and the UK government, it will improve the development and adoption of emerging technologies. Making a real, everyday difference to people from the boardroom to the factory floor.

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Client testimonials

Without the Growth Hubs help and assistance, we would never have been able to increase our sales & output and also grow our local business. With this help in purchasing new equipment we have expanded our operations and gained a new and increased customer base.

Nuneaton Roof Truss,

Over the past few years, Armstrongs has built up a fantastic relationship with Gary Thyeson from the Growth Hub. His advice on grants and funding has been really valuable to both Armstrongs and some of our clients. His knowledge of local business support has been helpful in signposting us to relevant support agencies as required. We look forward to working with Laura Delahunty moving forwards.

Armstrongs Accountancy LTD,

In the short time since first engaging with the Warwickshire Growth Hub we feel that Laura has understood our vision and has been so very supportive in linking us to the specialist teams who are now supporting us with training, finance and recruitment. A great service that every growing organisation should connect with

MES Systems Limited,

I have had an excellent experience working with Laura from the Growth Hub, from day one, she was taking detailed attention to my concerns and ideas. She was able to put me in contact with different organisations and people to find out answers to my questions and help me to solve some inquiries I was having. I feel this support definitely had a positive impact in my plans. 

 

PALACIOS LTD,

It’s been a fantastic inaugural eight months for the TalentTech Recruitment team and, although the reality of setting up and running a company can be a somewhat daunting experience, we have been extremely grateful for the superb help, advice and guidance given to us along our journey by Gavin Barnett and the team at CW Growth Hub. Gavin’s introductions to both Warwick & Coventry Universities and his wider business network have been absolutely invaluable.

TalentTech Recruitment LTD,

For many individuals out there, it is very hard to figure out ways and know which direction to go when it comes to setting up a business. The challenges of taking your idea and bringing it to life and not knowing where to go and who to speak to for advice. it can get very frustrating..

King of Saffron LTD,

This grant [which we received with the help of the Growth Hub and Coventry City Council] will really help us get on track for business growth and succeed with our vision. Personally, I would also like to thank the team for supporting me through the grant application process. You have been very approachable and attentive throughout.

Exeter Analytical (UK) Limited,

Thank you for the comprehensive and professional guidance

Burbidge & Son Ltd,

Over the years since the Growth Hub was set up we have habitually gone to our Account Manager as a one-stop shop for all business-related information.  It has been a really convenient way of finding suppliers, advisors and, on one occasion, we even asked for assistance with finding customers.  We are invited to a wide range of business events including business development workshops, Brexit roundtable discussions, seminars on various topics and have also been asked to speak at some events.  When we have needed additional information, for example, finding finance sources or help with selecti

Marchantcain Design Limited,

Thanks to CW Growth hub getting us access to grant funding we have been able to invest in the latest computer monitoring system, which will enable us to compete with the national companies within our industry.

Comrie Leisure Limited,

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