Friday, 21 April, 2023 - 09:30 to 11:30
From Garage to Glory: The New Product Development Journey
Organiser
Join us on a journey from garage to glory as we explore the exciting world of new product development and discover the strategies, tips, and tools you need to bring your vision to life
Are you starting a product business for the first time or developing new products for your portfolio? Join us on a journey from idea generation to commercialization as we explore the exciting world of new product development.
This session will focus on our new product development roadmap, taking participants through the steps from idea generation to concept development and eventual commercialization. You will gain an understanding of the product lifecycle and its implications for your business, as well as the benefits of an iterative cycle of new product development.
Through this session, you will learn about the 8 steps to successfully bringing a new product to market and receive hints and tips to make the process more successful. You will gain insights into where new ideas for products come from, how to screen them, and how to develop and test concepts.
In addition, we will explore how to research and analyze the market to understand a new product's potential competitive picture and relative potential for success.
Whether you're a first-time product business owner or looking to expand your portfolio, this session will equip you with the knowledge and tools you need to bring your vision to life. Join us on the journey from garage to glory and take the first step towards new product development success.
Participants will:
- understand the product lifecycle and how it applies to their business and products.
- learn the benefits of an iterative cycle of new product development and how it can lead to more successful product launches.
- gain an understanding of the 8 steps involved in new product development, from idea generation to commercialization.
- learn tips and best practices for each step of the new product development process, helping them to optimize their efforts and improve their chances of success.
- gain insights into where new ideas for products come from and how to screen them to ensure they align with business goals and customer needs.
- learn how to develop and test product concepts, from initial ideation to final prototyping and validation.
- understand how to research and analyze the market to evaluate a new product's potential competitive picture and relative potential for success.
- learn how to use new product development strategies to create a competitive advantage and grow their business.
Please note we have a lot of marketing sessions planned over the next few months.
For more information click here
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