Coventry event management specialist wins major UK distribution deal
An event management specialist based in Coventry has won a major UK distribution deal for a security measure used to protect high-profile sites ranging from military bases to Premier League stadia.
Stadium has secured the UK distribution rights for Israel-based Mifram Security, with the deal including the leading modular barrier system, MVB 3X, as well as some new innovative products that are about to hit the market.
MVB 3X is used across the world to protect a variety of facilities, stadiums, festivals, events, military bases, hospitals and more, and has been rolled out at major Premier League football clubs including Arsenal, Chelsea and world events such as New York’s Macy's Thanksgiving Day Parade.
The barriers have an innovative and unique design which means it can be assembled and dismantled by one person in just 10 minutes without the need for tools and is capable of stopping trucks weighing up to 7.5 tonnes and travelling at speeds of up to 40mph.
Stadium’s new UK partnership with Mifram comes at a time when the Government is cranking up legislation to keep people safe from the threat of terrorist attacks, with new rules on Protect Duty expected to be approved this year.
Known as Martyn's Law – in tribute to Martyn Hett, who was killed alongside 21 others in the Manchester Arena terrorist attack in 2017 – Protect Duty will create a statutory duty for the owners and operators of publicly accessible locations to take proportionate measures to protect the public from terror attacks.
Carl Taylor, Director of Stadium, said: “This is a key year for the security sector and for many businesses across the country as Protect Duty will require venues and events accessible to the public to draw up plans to prevent terrorist attacks and keep the public safe.
“We’ve seen the demand for hostile vehicle mitigation has risen substantially in the past 12 months as many businesses and local authorities are now starting to prepare for the new rules, so we’re really pleased to work with Mifram to help distribute across the UK and meet growing demand. The deal includes both thesSale of Mifram products as well as rental-based services.
“The MVB 3X is a product we know very well having previously used it as part of our own roster, where it was recently used to secure three major concerts at Anfield in Liverpool last year, the London Marathon, and 2023 St Patrick’s Day celebrations in Ireland.
“It ticks the box for so many given it requires minimum effort to install and provides maximum protection, so it’s unique in that regard.”
The PAS68 approved measure weighs only 24kg per unit and folds for easy carrying, with Stadium offering a free demo at its offices, in Coventry.
Stadium was formed in 2009 and provides traffic management, event services and training, as well as rental of security barriers, the hiring of stewards and Security Industry Authority (SIA) security staff for events.
The firm supports events ranging from the Olympic Games to Premier League football matches, and sell-out concerts to high-profile conferences.
