PLMR announces new charity partnership

A leading Midlands PR, communications and public affairs agency has announced a new charity partnership with a major regional grant-giving organisation.

PLMR’s offices in Coventry and Birmingham have selected Heart of England Community Foundation as their charity partner for the year.

The PLMR Group, which has its head office in Westminster, donates five per cent of net profits to philanthropic causes every year, a tradition that started when the business was founded in 2006, and more than £350,000 has been donated to date.

For the first time, PLMR has nominated a ‘charity of the year’, and the group has chosen UK Community Foundations to benefit across the Midlands, London and the East of England, reflecting its office locations.

Heart of England Community Foundation is an independent grant-making foundation which covers the West Midlands and Warwickshire, connecting people who care with causes that matter. 

Since being established in 1995, it has awarded more than £40 million to over 8,400 causes across the region.

As part of the partnership, PLMR will donate an initial £2,500 to the Foundation as well as undertake fundraising activity throughout the year to bolster this total, and is particularly supporting local charities and organisations which support young people across the region.

Alex Grantham, Account Director and PLMR’s CSR lead for the Midlands, said: “We are extremely pleased to name Heart of England Community Foundation as our charity partner for the year.

“We have worked with the Foundation for a number of years and have been lucky enough to see first-hand what an incredible difference it has made to communities right across the Midlands, tackling local issues and helping them to thrive.

“The Foundation has an incredible knowledge of local needs, and with its support we will be looking to distribute funding to some local grassroots charities and organisations that need it the most.

“We were also pleased that our donations will go towards supporting young people in need, something that the Foundation is also incredibly passionate about.”

Tina Costello OBE, Chief Executive of the Heart of England Community Foundation, said: “We’ve known the team at PLMR for many years and we are absolutely delighted to be working with them in this way.

“The fact they cover the whole of the West Midlands and Warwickshire reflects our geography too and we can’t wait to see some of this money making a real difference in their local community.”

The PLMR Group will also be supporting Suffolk Community Foundation and London Community Foundation as part of the charity partnership.

Further information about PLMR is available by visiting https://plmr.co.uk/

More details about Heart of England Community Foundation can be found at https://www.heartofenglandcf.co.uk/